Monday, June 10, 2013

100 Year History of the Chevrolet Bowtie Emblem

History of the Chevrolet Bowtie - 100 Year Old Emblem
ELIZABETH CITY, NC - Notably one of the most recognized emblems out there today, the Chevrolet Bowtie turns 100 years old this year. Yet with so many people familiar with the symbol, few know the inspiration behind it. So come along as we explore the 100 year history of the Chevrolet Bowtie emblem!

The history of the popular, 100 year old Chevrolet bowtie is a mysterious and hazy one. There are a few stories that circulate, each claiming to be the true tale, but no one is 100% positive about Chevy's true bowtie inspiration.

The first tale, one that is generally accepted to be true, is that the bowtie comes from a wallpaper design in a Parisian hotel. Apparently, Durant Chevrolet saw the wallpaper while visiting a hotel in Paris around 1908. He loved the wallpaper so much that he tore a piece off and kept it to show to all his friends and family, claiming that it would make a great nameplate for a car. Durant's daughter, Margery, claimed that her father was always searching for the perfect car nameplate.

Which leads to the second tale, which Margery affirms is the real story. In a book written by Margery Chevrolet, she claims that her father would regularly sketch potential nameplates at the dinner table. One night, he became particularly excited about a sketch, and Margery claims that this is the sketch that brought today's Chevrolet nameplate to life.

Durant's widow, Catherine, believes neither of these stories. She insists that Durant spotted the design in a 1912 newspaper while on vacation. While reading the newspaper in their hotel room one morning, Catherine claims that Durant saw the design and excitedly proclaimed that it would make a great emblem for Chevrolet.

Whichever story you believe, the Chevrolet bowtie has remained a well-known emblem since it's first appearance in 1913. One hundred years of established identity, the Chevy bowtie remains a trusted and well known symbol across the world.

If you'd like to pick up your own piece of Chevrolet history, stop in today to check out our Edenton Area New Chevrolet Cars and New Chevy Silverados For Sale. Or if you're in the market for a used car, stop in at one of our Edenton Area Used Car Dealerships.

Perry Auto Group has two dealership locations to serve you better at 1005 W. Ehringhaus St, Elizabeth City, NC, 27909 or 1001 Halstead Blvd Elizabeth City, NC 27909. Give us a call  with any questions at (252) 338-9100.

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