ELIZABETH CITY, NC – Dodge will be well represented in the new Fast and Furious Film; Furious 7. Dodge is successfully continuing its partnership with the Universal Pictures' franchise, and the film, which stars Vin Diesel, Dwayne “The Rock” Johnson and the late Paul Walker, will feature a cherry red 2015 Charger, a “sublime” green and black Challenger R/T (pictured above), and an armored 2015 Jeep Wrangle Unlimited in prominent chase scene roles.
Dodge hit the marketing goldmine with this deal, as the company introduced a promo spot for the film nationwide this past Monday entitled “Flash to the Future”, where the ad shows a customer who walks into a Dodge dealership getting into a high-speed fantasy chase! You can watch the entire spot below –––
The marketing effort by Dodge will also feature TV spots, a special website promoting different variants of the Challenger, Charger, and SRT Hellcats, as well as a surprising deal with Atlantic Records to solely feature Dodge vehicles in the music videos for the film’s soundtrack (set to be released on March 17). Oliver Francois, Fiat Chrysler’s Chief Marketing Officer, states, “Fast Dodge cars, adrenaline-filled action and heart pounding music have filled the Fast & Furious movie franchise”. It looks like Dodge will be well represented in the new Fast and Furious Film; Furious 7 when it rolls into theaters on April 3, and Dodge even has a special site dedicated to the vehicles featured in the film.
If you can picture yourself in any of these fast and furious Dodge vehicles, stop by and test drive one today at Perry Auto! Perry Auto Group has two dealership locations to serve you better at 1005 W. Ehringhaus St, Elizabeth City, NC, 27909 or 1001 Halstead Blvd Elizabeth City, NC 27909. Stop in for any of your auto or community needs, or feel free to give us a call at (252) 338-9100