ELIZABETH CITY. NC – Ram
Truck debuted two new ads during the Kentucky Derby, and if you were tuning
in to the 141st Running of the Kentucky Derby this past Saturday,
you may have noticed the two new ads; "The Pack" and "Courage is
Already Inside". "True to
stand apart from the pack determination of the Ran truck brand, we wanted our
Kentucky Derby advertising to once again make a difference and start a
conversation" says Global Chief Marketing Officer of Fiat Chrysler Olivier
Francois.
Both of the ads play on different emotions, with one being a
more humorous as, and the other a bit more expressive. In "The Pack"
a sheep leaves its flock to stand up to the border collie attempting to herd
the flock, eventually entering into a good old "stare down" with the
dog that the sheep wins. The ad also features Ram Truck's official
spokesperson, Sam Elliott.
The second ad, "Courage is Already Inside" focuses
and celebrates the characters of strong women who have put in the hard work to
overcome the odds and achieve their goals. The women featured include two-time
Kentucky Oats-winning jockey Rosie Napravnik, Eva Shockey who was the first
women in 30 years to make the cover of Field and Stream magazine, Academy of
Country Music's most-awarded female vocalist Miranda Lambert, professional
arena cross/motocross racer Tiana Falls, and others.
Ram Truck debuted two
new ads during the Kentucky Derby and this is the sixth consecutive year
that Ram is the "Official Truck" of Churchill Downs and the Kentucky
Derby and the exclusive automotive partner.
Both spots are designed to signify Ram's leadership among US truck
builders and its steady growth in the market since its 2009 inception. If you would like to
test drive the official truck of Churchill Downs and the Kentucky Derby, stop
by! Perry Auto Group has two dealership locations to
serve you better at 1005 W. Ehringhaus St, Elizabeth City, NC, 27909 or 1001
Halstead Blvd Elizabeth City, NC 27909. Feel free to call us with any
questions at (252) 338-9100.
Visit
our website: www.perryautogroup.com, www.carolinachrysler.com,
or www.driveperry.com
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