"True to stand apart from the pack determination of the Ran truck brand, we wanted our Kentucky Derby advertising to once again make a difference and start a conversation" says Global Chief Marketing Officer of Fiat Chrysler Olivier Francois.
Both of the ads play on different emotions, with one being a more humorous as, and the other a bit more expressive. In "The Pack" a sheep leaves its flock to stand up to the border collie attempting to herd the flock, eventually entering into a good old "stare down" with the dog that the sheep wins. The ad also features Ram Truck's official spokesperson, Sam Elliott.
The second ad, "Courage is Already Inside" focuses and celebrates the characters of strong women who have put in the hard work to overcome the odds and achieve their goals. The women featured include two-time Kentucky Oats-winning jockey Rosie Napravnik, Eva Shockey who was the first women in 30 years to make the cover of Field and Stream magazine, Academy of Country Music's most-awarded female vocalist Miranda Lambert, professional arena cross/motocross racer Tiana Falls, and others.
Ram Truck debuted two new ads during the Kentucky Derby and this is the sixth consecutive year that Ram is the "Official Truck" of Churchill Downs and the Kentucky Derby and the exclusive automotive partner. Both spots are designed to signify Ram's leadership among US truck builders and its steady growth in the market since its 2009 inception. If you would like to test drive the official truck of Churchill Downs and the Kentucky Derby, stop by! Perry Auto Group has two dealership locations to serve you better at 1005 W. Ehringhaus St, Elizabeth City, NC, 27909 or 1001 Halstead Blvd Elizabeth City, NC 27909. Feel free to call us with any questions at (252) 338-9100.