Friday, June 12, 2015

The Dodge Brothers Take You Back To The Beginning In Their New Ads

The Dodge Brothers Take You Back To The Beginning In Their New Ads

ELIZABETH CITY, NC - The Dodge Brothers take you back to the beginning in their new ads, with the initial "First Dodge" (shown below) showing how the competitive spirit of John and Horace Dodge developed early on. The four new ads highlight the 2015 Dodge Dart and Durango as well as the Scat Pack trims of the Challenger and Charger, and were directed by Oscar-winning actor Adrien Brody.


The first 60-second ad shown above shows how this competitive spirit from the Dodge boys developed early on as the brothers see a young boy with a bike and decide to make an even better concocting bike of their own, the first vehicle they ever built.

Widen+Kennedy produced the four ads, which will air on cable broadcast channels during prime-time sports and entertainment programming such as NASCAR races, Major League Baseball and "Undercover Boss". The ads also include social media components that allow Facebook, Instagram and Twitter users to follow the #DodgeBrothers hashtag. The ads will not air until October.

As Chief Marketing Officer of Fiat Chrysler Automobiles Olivier Francois stated, "Today's Dodge vehicles have the same passion for performance as John and Horace Dodge established in the first vehicles they crafted more than one hundred years ago."

As more ads come out, you can bet we'll be showcasing them on our Facebook page! We have TONS of 2015 Dodge vehicles at Perry Auto Brothers. If you would like to take a test drive in the ad-featured Dodge Dart, feel free to stop by! Perry Auto Group has two dealership locations to serve you better at 1005 W. Ehringhaus St, Elizabeth City, NC, 27909 or 1001 Halstead Blvd Elizabeth City, NC 27909. Feel free to call us with any questions at (252) 338-9100.

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