Thursday, August 27, 2015

Fiat Chrysler Automobiles Will Join the Marketing Force Behind Star Wars

Photo: Film Frame, AP 
ELIZABETH CITY, NC - Fiat Chrysler Automobiles (FCA) plans on joining the marketing force behind Star Wars: The Force Awakens, the next installment of the Star Wars series which will open in December. This is not the first time FCA has partnered with a movie studio, the automaker is actually quite known for partnering with movie studios, stars and musicians. FCA is one of seven international companies that will be part of an "expansive, historic promotional campaign" to support the highly anticipated film. Recently Lucasfilm identified the other marketing partners to include Covergirl & Max Factor, Duracell, General Mills, Hewlett Packard, Subway and Verizon.

FCA has yet to announce the specific terms of the deal, or which specific brands or vehicles will be involved. The automaker definitely has experience working with successful Hollywood endeavors. The automaker's Dodge brand has been a major partner with the "Fast & Furious" franchise and the Dodge Charger and Challenger as well as the Jeep Wrangler were all heavily featured throughout the most recent film of the series, Furious 7. 

FCA Chief Marketing Officer Olivier Francois has teamed up with multiple movie and music stars in the past including Eminem, Imagine Dragons, Clint Eastwood, Will Ferrell and Bob Dylan. Francois has stated that FCA is very particular with the movies and stars  the automaker works with, "It has to be unexpected; it has to be noticeable ... and lastly, it needs to really tie into the brand,".

Lucasfilm recently announced that Fiat Chrysler Automobiles will join the marketing force behind Star Wars, and we could not be more thrilled! Which FCA vehicles do you think will be featured for the upcoming Star Wars sequel?

At your Outer Banks Area Chevy Dealership, our dealership features TONS of beautiful, FCA new and used automobiles! Stop by and take one out for a test drive yourself! Perry Auto Group has two dealership locations to serve you better at 1005 W. Ehringhaus St, Elizabeth City, NC, 27909 or 1001 Halstead Blvd Elizabeth City, NC 27909. Stop in for any of your auto or community needs, or feel free to give us a call at (252) 338-9100

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